52 Comms Mixup video 19: Nikki Little
We all know people who seem to do awesome work at their job, are involved in every professional organization you’ve ever heard of and still have time to devote to giving back to the community. Nikki Little is one of those people. Oh, and she authors a blog too…one that’s well worth your time.
I first met Nikki in person at SXSW earlier this year. We were part of a group that had lunch with Ramon DeLeon — you might know him better as #RamonWOW — at Fogo De Chao. Definitely one or my more memorable SXSW experiences. I almost didn’t go to that lunch because of another commitment. But I’m definitely glad I did.
I think you’ll learn a lot from what Nikki has to say in this interview, She talks about how her agency, Identity PR, takes an integrated approach with clients but still offers specialists in each of the services they provide. She gives insight into how she and three colleagues manage Identity’s social media presences. And she talks about the number of organizations and causes with which she’s involved…and what she gets out of them. Yep, I got a lot out of the conversation. Even if she is a Detroit Tigers fan from the Mitten State 
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Who am I?
I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
This was so fun! Thank you for including me in your 52 Comms Mixup feature.
And yes, I’m a VERY proud Detroit Tigers fan from the Mitten State. Can’t wait for baseball season to start up again so we can talk Twitter smack to each other about the Tigers and Royals.
@Nikki_Little Absolutely. Did you see the trade the Royals made this week? Got Jonathan Sanchez from the Giants for Melky. Improving that pitching staff, slowly but surely. Now we just need to draft a Verlander
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Great job, Nikki. Couldn’t have described the Identity operational model better myself! (Though, I would’ve used more references to dancing nymphs.)
@JGoldsborough Nice! Maybe KC will find its Verlander some day. Until then, I just hope he stays with the Tigers!