Mom 2.0 Summit: Brands should expect to pay bloggers for content

May 07, 12 Mom 2.0 Summit: Brands should expect to pay bloggers for content

Posted by in Blogger outreach

  Heading back from Mom 2.0 Summit in Miami right now. No, I didn’t get my picture taken at A1A Beachfront Ave. It’s unfortunate, but life goes on. I was working the conference for a client, so I didn’t attend many of the sessions. But I did have time to catch one on...

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5 from South By: Shrink It and Pink It…Designing Experiences for Women

Mar 20, 12 5 from South By: Shrink It and Pink It…Designing Experiences for Women

Posted by in Blogger outreach

  5 from South By is a series of five blog posts covering some of the most interesting news and trends from South By Southwest Interactive conference in Austin, Texas, earlier this month. Ok, I know what you’re thinking. Let’s get it out of the way right from the...

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3 things blogging and the Dewey Decimal System have in common

Oct 19, 11 3 things blogging and the Dewey Decimal System have in common

Posted by in Blogger outreach

  You remember the Dewey Decimal System, right? Well, if you’re over the age of 25, you probably do. You know, that card catalog. In the library. Some might call it the original search engine. We used it to help us find the books we were looking for. Before there was...

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10 best practices for blogger outreach to moms

Jul 26, 11 10 best practices for blogger outreach to moms

Posted by in Blogger outreach

                      According to eMarketer, one in eight moms who are online blog. Think about that. Now add in that 75 percent of moms use social media sites. We’ve been doing blogger outreach at FHKC since long...

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PR should never pay bloggers, right? Never say never…

Jul 19, 11 PR should never pay bloggers, right? Never say never…

Posted by in Blogger outreach

                      The “Is it ok for PR to pay bloggers” debate took an interesting turn earlier this month at EVO Conference. Actually, it didn’t really take a turn at all. From what I gather (I...

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Are bloggers and journalists the same?

                  The other day, I was driving home listening to my favorite sports radio station and I caught most of an interview with AP sports reporter Doug Tucker. Doug has been a staple of the Kansas City AP since 1969 and...

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