Heading back from Mom 2.0 Summit in Miami right now. No, I didn’t get my picture taken at A1A Beachfront Ave. It’s unfortunate, but life goes on. I was working the conference for a client, so I didn’t attend many of the sessions. But I did have time to catch one on...
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5 from South By is a series of five blog posts covering some of the most interesting news and trends from South By Southwest Interactive conference in Austin, Texas, earlier this month. Ok, I know what you’re thinking. Let’s get it out of the way right from the...
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You remember the Dewey Decimal System, right? Well, if you’re over the age of 25, you probably do. You know, that card catalog. In the library. Some might call it the original search engine. We used it to help us find the books we were looking for. Before there was...
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According to eMarketer, one in eight moms who are online blog. Think about that. Now add in that 75 percent of moms use social media sites. We’ve been doing blogger outreach at FHKC since long...
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The “Is it ok for PR to pay bloggers” debate took an interesting turn earlier this month at EVO Conference. Actually, it didn’t really take a turn at all. From what I gather (I...
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The other day, I was driving home listening to my favorite sports radio station and I caught most of an interview with AP sports reporter Doug Tucker. Doug has been a staple of the Kansas City AP since 1969 and...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
