I have to start this post off with a disclaimer. I used to work at Applebee’s in the corporate communications department. And I need to add a second disclaimer — managing a restaurant chain in a social media world is hard. Very hard. You’re at the mercy of...
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You know when people complain about something over and over again, but never really do anything about it. They just want to complain. Professional sports is a good example. Fans complain about their team but they keep going to the games. Happens all the time. Cable TV is...
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Hello. My name is Justin. And I’m a MacAholic. I’m not a fanboy. And I still use a PC for work. But I’m convinced at this point that Apple makes superior products. I have an iPhone and I won’t go back. If I could use a Mac for my work computer, I would....
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Facebook tabs are a waste of money. 99 times out of 100. And this isn’t new news. It’s been the case for a while. But now there’s even more evidence that shows why tabs don’t make sense for brands trying to reach their customers on Facebook. Last...
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Mark Zuckerberg is not following the rules. At least, he’s not following the PR rules when it comes to how a CEO should handle a company issue that makes as much news — as much negative news — as Facebook’s recent IPO. The rules say speak up,...
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Sooner than you think, anyone who has $500,000 lying around will be able to take a commercial trip to Mars. Can you imagine that? As my friend Eric Morgensten hinted at…I wonder what the in-flight drinks will cost. No, this is not a post about space travel. But...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
