Key takeaway from the Applebee’s uproar

Feb 04, 13 Key takeaway from the Applebee’s uproar

Posted by in Facebook, Recent Posts

I have to start this post off with a disclaimer. I used to work at Applebee’s in the corporate communications department. And I need to add a second disclaimer — managing a restaurant chain in a social media world is hard. Very hard. You’re at the mercy of...

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Reports of Facebook’s demise are laughable

Jan 31, 13 Reports of Facebook’s demise are laughable

Posted by in Facebook, Recent Posts

You know when people complain about something over and over again, but never really do anything about it. They just want to complain. Professional sports is a good example. Fans complain about their team but they keep going to the games. Happens all the time. Cable TV is...

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Microsoft’s Look Book is smart way to serve up exclusive content

Nov 20, 12 Microsoft’s Look Book is smart way to serve up exclusive content

Posted by in Facebook

Hello. My name is Justin. And I’m a MacAholic. I’m not a fanboy. And I still use a PC for work. But I’m convinced at this point that Apple makes superior products. I have an iPhone and I won’t go back. If I could use a Mac for my work computer, I would....

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Facebook tabs are almost always a #fail

Jul 17, 12 Facebook tabs are almost always a #fail

Posted by in Facebook

  Facebook tabs are a waste of money. 99 times out of 100. And this isn’t new news. It’s been the case for a while. But now there’s even more evidence that shows why tabs don’t make sense for brands trying to reach their customers on Facebook. Last...

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Is Zuckerberg smart or stupid for keeping quiet after IPO issues?

Jun 11, 12 Is Zuckerberg smart or stupid for keeping quiet after IPO issues?

Posted by in Facebook

  Mark Zuckerberg is not following the rules. At least, he’s not following the PR rules when it comes to how a CEO should handle a company issue that makes as much news — as much negative news — as Facebook’s recent IPO. The rules say speak up,...

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Pictures draw the most engagement on Facebook

May 16, 12 Pictures draw the most engagement on Facebook

Posted by in Facebook

  Sooner than you think, anyone who has $500,000 lying around will be able to take a commercial trip to Mars. Can you imagine that? As my friend Eric Morgensten hinted at…I wonder what the in-flight drinks will cost. No, this is not a post about space travel. But...

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