Brands investing in IRL events to drive sales

Aug 15, 12 Brands investing in IRL events to drive sales

Posted by in Influence

  A lot of the posts I write here are me waxing philosophical or taking a second to get up on the proverbial soapbox. But this one is different. It’s a simple logic equation based in research that leads to a simple result — brands should be investing in In Real...

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Tebow is case study in power of confidence

Dec 16, 11 Tebow is case study in power of confidence

Posted by in Influence

    A few years ago at a leadership conference, I heard a story that has stuck with me to this day. The story went a little something like this… I don’t remember the name of the guy who told the story. What I do remember is that before he was a...

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WOM in-depth: 4 different types of online relationships

Aug 28, 11 WOM in-depth: 4 different types of online relationships

Posted by in In-depth, Influence

                        You’re online relationships aren’t as strong as you think. There, I said it. I’ve been thinking a lot about relationships this past week. Don’t worry, I’m not going...

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WOM in-depth: Choose your own adventure

Aug 26, 11 WOM in-depth: Choose your own adventure

Posted by in In-depth, Influence

  I’ve been feeling left out lately. Kind of like a 35-year-old who just heard about snap bracelets for the first time. Everyone’s been blogging about Peter Shankman-this and Morton’s Steakgate-that. And I’m just now getting a chance to cut into the...

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WOM in-depth: Why I’m going to quit using the word influence

Aug 24, 11 WOM in-depth: Why I’m going to quit using the word influence

Posted by in In-depth, Influence

                            I’m quitting influence. Like people quit smoking or drinking. Because I have a problem. And I don’t think I’m the only one. Actually, I’m not going to quit...

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Why it’s not ok to ignore StumbleUpon anymore and 4 quick steps to embrace it

Aug 22, 11 Why it’s not ok to ignore StumbleUpon anymore and 4 quick steps to embrace it

Posted by in Influence

                    Have you ever read something and been completely and totally shocked? I mean, that happens less and less these days because of the proliferation of information online. Or what you might call the...

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