A lot of the posts I write here are me waxing philosophical or taking a second to get up on the proverbial soapbox. But this one is different. It’s a simple logic equation based in research that leads to a simple result — brands should be investing in In Real...
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A few years ago at a leadership conference, I heard a story that has stuck with me to this day. The story went a little something like this… I don’t remember the name of the guy who told the story. What I do remember is that before he was a...
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You’re online relationships aren’t as strong as you think. There, I said it. I’ve been thinking a lot about relationships this past week. Don’t worry, I’m not going...
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I’ve been feeling left out lately. Kind of like a 35-year-old who just heard about snap bracelets for the first time. Everyone’s been blogging about Peter Shankman-this and Morton’s Steakgate-that. And I’m just now getting a chance to cut into the...
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I’m quitting influence. Like people quit smoking or drinking. Because I have a problem. And I don’t think I’m the only one. Actually, I’m not going to quit...
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Have you ever read something and been completely and totally shocked? I mean, that happens less and less these days because of the proliferation of information online. Or what you might call the...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
