Justin Case You Were Wondering

TweetShare  I don’t know what your job entails. I don’t know what you’re responsible for. I don’t know how many hours a week you work. But I do know one thing…If you manage people, that is the most important part of your job. And I don’t need to know anything else about your job to [...]

TweetShare  Remember demerits? When we screwed up in high school, we got a demerit. Get enough demerits and you get a detention. Demerits were the evolution of a check mark next to your name on the board when you were five. Whoever invented the Friday at 5 p.m. deadline should get a demerit. Actually, anyone [...]

TweetShare  EdgeRank. Leads. News feed. EdgeRank. Leads. News feed. Say it with me. Edge Rank. Leads. News feed. Facebook is growing and evolving like crazy, so these three principles will undoubtedly grow and evolve along with it. But for now, these are three areas every communicator working in Facebook – and that should be every [...]

TweetShare  I’m ditching my motto this year. It’s a motto I’ve believed in for a long time. But I don’t believe it anymore. There is always someone willing to work harder than you. Someone who isn’t taking breaks. Someone who will do whatever it takes to succeed. Be that someone. Let me clarify. I do [...]

TweetShare  Thankful, thankful, thankful. Everyone is talking this week — and this month, for that matter — about what they are thankful for. Yes, I know I ended that sentence before with a preposition. But that’s what people say — What they’re thankful for. I don’t think my journalism professor would mind. Since everyone is [...]

TweetShare  Remember the movie City Slickers? Billy Crystal and his friends head out on a guy’s trip to drive cattle and find themselves. Crystal befriends an old cowboy named Curly, played by Jack Palance. Curly tells him the secret to life is “one thing,” and he holds up his index finger. Crystal seems to get [...]

TweetShare  I used to make a lot of mistakes when it came to strategic planning. Well, actually, I used to not even know how to plan. Or what the heck a strategy was. So there was that. But once someone helped me figure that out, I still used to do a lot of little things [...]

TweetShare  Ask five different communicators how they define integrated marketing communications and you’re likely to get five different answers. I’ve never heard two people define it the same way. And if you look up some of the definitions you can find online, it’s really not that surprising. Because the term integrated marketing communications and the [...]

TweetShare10 years ago, my friends woke me up and told me to turn on the TV 10 years ago, I had been on a flight the day before 10 years ago , I didn’t think something like this could happen 10 years ago, I had never been to the World Trade Center 10 years ago, [...]

TweetShareI had an interesting conversation with a colleague the other day about what makes certain corporate cultures different. Zappos, Southwest, Chick-Fil-A – Why are they so focused on the customer experience and why do they put so much money and resources behind, as Chick-Fil-A COO Dan Cathy calls it, creating “raving brand fans?” Why does [...]

TweetShareI remember when I was seven. Or maybe it was eight. My parents sat me down one day when I got home from school and asked me how my day was. Now my standard response to this was “fine.” But after some prodding, I told them about my school work and of course, the more [...]