10 years ago, my friends woke me up and told me to turn on the TV 10 years ago, I had been on a flight the day before 10 years ago , I didn’t think something like this could happen 10 years ago, I had never been to the World Trade Center 10 years ago, I didn’t even...
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I remember when I was seven. Or maybe it was eight. My parents sat me down one day when I got home from school and asked me how my day was. Now my standard response to this was “fine.” But after some prodding, I told them about my school work and of course, the more...
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Have you seen sxswcares.com yet? It’s a chance for you to help earthquake and tsunami victims in Japan. My friend John Taylor and I have entered a friendly competition to see who can raise the most money to benefit the cause and...
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The first post of this series covered making limeade out of a crisis situation. As I stated in that post, I attribute that concept to Betsey, our #FHKC GM. But the limeade idea focused solely on how to wrap up a crisis situation and put a positive spin on it. So what happens in...
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Do you have a social media policy for your organization? Are you interested in discussing the topic further? #prstudchat will be talking social media policies on Twitter tonight (Jan. 19) from 8:30 p.m. – 9:30 p.m. EST. When is honesty not the best policy? How about when...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
