If you watched Monday night’s BCS Championship Game, you might think this is a post about how Notre Dame didn’t deserve to be in the game. It’s not. They did deserve to be in the game under the current system. If you watched Monday night’s game,...
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If I asked you to tell me the marketing mix channels you could use to create an integrated campaign, you might start by bucketing them into paid, earned and owned. If I asked you to give me examples of paid channels, you might go with TV and print media. Maybe even throw...
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Remember Working Girl? Yes, Working Girl. The 80s movie to end all 80s movies. Where Melanie Griffith busted the poofy red hair, Harrison Ford was still Han Solo to most people and Alec Baldwin was a newer actor on the scene. There’s a scene in that movie where...
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Last year, I’m driving home from work listening to sports talk radio like I always do. Between the Lines. Kevin Kietzman. KC folks will know the show. Anyway, Sporting KC had just come home to play its first game in Livestrong Sporting Park after a long,...
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Chocolate, alcohol and caffeine. A pretty good Saturday, but also the three things more than half of Americans surveyed by TeleNav would rather give up before parting with their cell phones. One-third would give up sex, 22 percent their toothbrushes and 21 percent are ok...
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We officially hit the two-screen tipping point Sunday night. And if you don’t believe me, just ask anyone who was on Twitter at that time. Newly-pregnant Beyonce’s live performance on MTV’s Video Music Awards generated almost 9,000 tweets a second. But there...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
