Over the next few days, I’ll be sharing some session recaps and learnings from my trip to SXSW last week with 20 of my FH colleagues. This post came from a pop-up session on 6th Street designed to highlight Oreo’s recent real0time marketing successes at the Super Bowl...
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Over the next few days, I’ll be sharing some session recaps and learnings from my trip to SXSW last week with 20 of my FH colleagues. This post stemmed from a session by Jenn Deering Davis on how Twitter impacts our TV habits. For a deep dive into all of our SXSW coverage...
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SXSW is an incredible experience. But it can be a bit overwhelming at times. However, if you focus on meeting the five people below you’ll leave Austin with: Several new friends Renewed sense of direction Smartphone with full battery Colored bracelet collection that would...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
