I’m quitting influence. Like people quit smoking or drinking. Because I have a problem. And I don’t think I’m the only one. Actually, I’m not going to quit...
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This is the fourth post in an in-depth series on selling in the communications consulting world. Sometimes your read someone else’s words and they just make sense to you. For me, this afternoon, those words...
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This is the third post in an in-depth series on selling in the communications consulting world. I’ve been thinking about opportunity cost lately. And by thinking about it, I mean looking the...
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This guest post by Valerie Simon is part of an in-depth series on selling in the communications consulting world. Robert Louis Stevenson once said, “Everyone lives by selling something,” but I think most people...
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This is the first part of an in-depth series on selling in the communications consulting world. Some people won’t like this post. They’ll say it’s not something to talk about with potential...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
