WOM in-depth: Why I’m going to quit using the word influence

Aug 24, 11 WOM in-depth: Why I’m going to quit using the word influence

Posted by in In-depth, Influence

                            I’m quitting influence. Like people quit smoking or drinking. Because I have a problem. And I don’t think I’m the only one. Actually, I’m not going to quit...

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The problem with influence scoring platforms

Recently I was at a social media marketing conference. The final speaker of the day was the owner of a local business. He gave a great presentation. The passion for social media and his work was obvious. He talked about the culture of the company, how they value customer...

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