The opportunity cost of investing in new business
Apr 05, 11
This is the third post in an in-depth series on selling in the communications consulting world. I’ve been thinking about opportunity cost lately. And by thinking about it, I mean looking the...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
