52 Comms Mixup Video 17: Rochelle Veturis
Rochelle (right) and her sisters have set a great example when it comes to building relationships via social media.
If you’re looking for someone who understands the value social media can provide to our work as PR professionals, look no further than Rochelle. She (@RochelleVeturis) and her sisters (@HaleyVeturis, @ChelseyVeturis) have made a name for themselves on Twitter simply by being open to meeting new people and catching their attention with creative hashtags. But Rochelle takes it a step further.
As PR Director for @LPAInc, a green architecture firm, Rochelle puts social media to work for her company on a daily basis. Check out her tips in this video on 1) using Twitter lists to stay in touch with media and bloggers, 2) creating viable video and blog content for owned channels and 3) positioning the content brands create in PR pitches to catch media’s attention.
Rochelle is a fun follow on Twitter, but she also has a lot to teach any PR pro who wants to do a better job building relationships. And isn’t that what PR is really all about?
Who am I?
I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
