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Data Deep Dive: FB users spend 27% of their time in the newsfeed

January 24, 2012

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TweetShareHow do you use Facebook? How does your time spent on the site break down? For me, it’s easy. I spend 90 percent of my time in the newsfeed. At least. With the remaining time spent on profiles and maybe brand pages. According to a study Buddy Media released Monday, my newsfeed affinity isn’t shared [...]

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Data Deep Dive: Does traditional media use social media for story ideas?

June 28, 2011

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TweetShare                    I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a communicator tries to make sense of the [...]

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Data Deep Dive: Can brands reach older demographics on Facebook?

June 16, 2011

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TweetShare                      I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a communicator tries to make sense of [...]

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