Justin Case You Were Wondering

TweetShare  Facebook tabs are a waste of money. 99 times out of 100. And this isn’t new news. It’s been the case for a while. But now there’s even more evidence that shows why tabs don’t make sense for brands trying to reach their customers on Facebook. Last week, CNN reported that according to PageLever, [...]

TweetShare  Mark Zuckerberg is not following the rules. At least, he’s not following the PR rules when it comes to how a CEO should handle a company issue that makes as much news — as much negative news — as Facebook’s recent IPO. The rules say speak up, address the public, stand as a sign [...]

TweetShare  Sooner than you think, anyone who has $500,000 lying around will be able to take a commercial trip to Mars. Can you imagine that? As my friend Eric Morgensten hinted at…I wonder what the in-flight drinks will cost. No, this is not a post about space travel. But yes, you would had to have [...]

TweetShare  When Facebook speaks, people listen. So when Zuckerberg and team announced Timeline for brands last week, everyone tuned in…and then quickly went and wrote a post or tweeted about the most important takeaways. Everybody is looking to break the story first. And I thought I had left my journalism days behind in college. There’s [...]

TweetShare  You have to feel bad for mobile. 2010 was supposed to be it’s year, but it wasn’t ready for primetime yet. Kind of like Peyton Manning in his first season with the Indianapolis Colts when the team went 3-13 before going 13-3 and winning the division the next year. Then 2011 was supposed to [...]

TweetShare  EdgeRank. Leads. News feed. EdgeRank. Leads. News feed. Say it with me. Edge Rank. Leads. News feed. Facebook is growing and evolving like crazy, so these three principles will undoubtedly grow and evolve along with it. But for now, these are three areas every communicator working in Facebook – and that should be every [...]

TweetShareHow do you use Facebook? How does your time spent on the site break down? For me, it’s easy. I spend 90 percent of my time in the newsfeed. At least. With the remaining time spent on profiles and maybe brand pages. According to a study Buddy Media released Monday, my newsfeed affinity isn’t shared [...]

TweetShare  I don’t do case studies that often on this blog. Especially when they involve relatively new social platforms. After all, I’m still not sold on Google+, regularly make fun of Quora and am proud that I never bought stock in any of y’all on Empire Avenue. Pinterest…I’m willing to listen. But I don’t have [...]

TweetShare  When I was 14 years old, I found a green notebook in my dad’s bedside drawer. I remember it was green because there was another notebook of the exact same size and shape that was yellow. I picked up the green one and started thumbing through it. It caught my eye first because it [...]

TweetShare  Saying Facebook has made a change to its UI is like saying I woke up this morning and ate breakfast. And I eat breakfast every day. I like oatmeal. Cinnamon and Spice is my favorite. Apples and Cinnamon and Maple Brown Sugar rock as well. So why am I blogging about this specific Facebook [...]

TweetShare                    Did you know Mark Zuckerberg worked for the FDA in his spare time? He might as well since Facebook is now doing more to provide social media guidance for pharma companies than the FDA has done in the past few years. In case you didn’t [...]