Tag Archives: @abarcelos

52 Comms Mixup video 11: Anna Barcelos

June 15, 2011

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TweetShare                  Integrated marketing communications (IMC) is one of the most interesting topics in our industry because so many people talk about it but so few companies are actually putting it into practice. IMC is hard. It takes time. It’s a culture shift of the nth degree. You [...]

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