TweetShare There are three goals every client I’ve ever worked with has in common. 1) Drive sales. 2) Raise awareness. 3) Drive traffic to their website. No. 1 can be hard unless your client has ecommerce functionality or a coupon code. No. 2 is easy, but ambiguous — so you reached 100,000 people; how many [...]
Tag Archives: clickthroughs
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- Why you don’t need a social media agency or strategy April 25, 2011
- The growing need for a tact counselor May 8, 2011
- The opportunity cost of investing in new business April 5, 2011
- 8 questions to help explain influence February 17, 2011
- What does a guaranteed impression actually guarantee? February 7, 2011
- 52 Comms Mixup video 19: Nikki Little November 10, 2011
- 6 questions Penn State’s crisis comms team should be asking November 9, 2011
- How to use bit.ly to track your campaign clickthroughs November 7, 2011
- 7 ways to go the extra mile on your pitches November 3, 2011
- The ‘one thing’ City Slickers can teach us about our jobs October 30, 2011
- Nikki_Little: @JGoldsborough Nice! Maybe KC will find its Verlan...
- tnixon16: Great job, Nikki. Couldn't have described the Iden...
- JGoldsborough: @Nikki_Little Absolutely. Did you see the trade th...
- Nikki_Little: This was so fun! Thank you for including me in you...
- dabraat: The real question no one is asking is fairly obvio...
About Justin
I'm a PR pro and digital strategist, #pr20chat co-host, diehard Royals fan, Irish Setter dad, Bon Jovi follower. Would you like to work with me? Do you need a speaker? Just want to talk technology or social media? Contact me.
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Justin and Fleishman-Hillard
Justin Goldsborough is a digital strategist at Fleishman Hillard. Opinions shared here on my personal blog are my own. Contact me here.
November 7, 2011
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