Justin Case You Were Wondering

Tweet              Do you do blogger outreach? If you are doing any type of work with bloggers on any level, you need to know about Blogdash. It’s one of the more compelling tech products I saw at South By Southwest (SXSW) this week. And it has the potential to make [...]

Klout scares me…a lot. But not because of the tool itself. No, I’m much more scared of the lazy PR and marketing pros who are looking for an easy way out when it comes to tracking influence; one number they can search within less than five minutes, use to prioritize an outreach list and call it a day. You can’t measure the impact of PR/Marketing efforts with one or two numbers. You couldn’t do it (accurately) with impressions and you can’t do it with Klout score either. Both numbers are just one piece of the puzzle, one chapter in the story.