Justin Case You Were Wondering
Building Community One Conversation at a Time
Every restaurant and bar has regulars. There’s Norm, Cliff and Dr. Krane where everybody knows your name. Homer is a regular at Moe’s Tavern. The 90210 crowd practically paid rent at the Peach Pit. All of these regulars have two things in common — 1) The passion for their hang out of choice and 2) They rarely, if ever, talked about work or school while hanging out.
Should all companies be engaging in social media? First, let me point out that I’m generally distrusting of absolutes like all, but for the purposes of this discussion lets just go with it. The answer to the question, in my opinion, is “no.”
Some old-fashioned things are great. Peanut butter and jelly sandwiches. Playing board games. Vintage clothing. Heck, I’d probably gulp down an Old Fashioned cocktail if I liked bourbon. Something old-fashioned I don’t like is the thinking presented in The Economist’s recent article “Rise of the image men: PR man has conquered the world. He still isn’t satisfied.”
