Tag Archives: engagement

How do you sell engagement to execs who don’t already believe in it?

June 19, 2011

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TweetShareI had an interesting conversation with a colleague the other day about what makes certain corporate cultures different. Zappos, Southwest, Chick-Fil-A – Why are they so focused on the customer experience and why do they put so much money and resources behind, as Chick-Fil-A COO Dan Cathy calls it, creating “raving brand fans?” Why does [...]

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The biggest ripoff in social media

June 11, 2011

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TweetShare                    I don’t believe what I just read. I literally had to close the tab, click the link and read it again. Twitter Director of Revenue Adam Bain told Clickz this week that promoted trends have reached the astronomical price of $120,000. And what’s even more [...]

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5 reasons off-topic social media posts keep your business on track

January 13, 2011

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Every restaurant and bar has regulars. There’s Norm, Cliff and Dr. Krane where everybody knows your name. Homer is a regular at Moe’s Tavern. The 90210 crowd practically paid rent at the Peach Pit. All of these regulars have two things in common — 1) The passion for their hang out of choice and 2) They rarely, if ever, talked about work or school while hanging out.

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