Tag Archives: Facebook

Data Deep Dive: FB users spend 27% of their time in the newsfeed

January 24, 2012

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TweetShareHow do you use Facebook? How does your time spent on the site break down? For me, it’s easy. I spend 90 percent of my time in the newsfeed. At least. With the remaining time spent on profiles and maybe brand pages. According to a study Buddy Media released Monday, my newsfeed affinity isn’t shared [...]

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Case study: Herbal Essences and Spotify

December 13, 2011

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TweetShare  I don’t do case studies that often on this blog. Especially when they involve relatively new social platforms. After all, I’m still not sold on Google+, regularly make fun of Quora and am proud that I never bought stock in any of y’all on Empire Avenue. Pinterest…I’m willing to listen. But I don’t have [...]

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Timeline proves Zuckerberg is king of social networking

September 26, 2011

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TweetShare  When I was 14 years old, I found a green notebook in my dad’s bedside drawer. I remember it was green because there was another notebook of the exact same size and shape that was yellow. I picked up the green one and started thumbing through it. It caught my eye first because it [...]

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Facebook, not FDA, issues social media guidance for Pharma

August 17, 2011

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TweetShare                    Did you know Mark Zuckerberg worked for the FDA in his spare time? He might as well since Facebook is now doing more to provide social media guidance for pharma companies than the FDA has done in the past few years. In case you didn’t [...]

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Data Deep Dive: Can brands reach older demographics on Facebook?

June 16, 2011

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TweetShare                      I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a communicator tries to make sense of [...]

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Why you, your company need to think about digital death

May 16, 2011

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TweetShare                  What happens when we die? It’s one of the oldest, and most debated, questions in the book. Which is why it seems just a tad bit ironic that as prevalent as the Internet has been for the last 15-plus years, people are just now starting to [...]

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The growing need for a tact counselor

May 8, 2011

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TweetShare                 I wasn’t going to write this post. I hate coming off like the fun police or seeming Big Brotherish. To be frank, I thought we were done having this “the way you act online can alter your reputation and make it hard to get/keep a job” [...]

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Why watching TV will never be the same after Bin Laden

May 2, 2011

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TweetShare                We reached a tipping point Sunday night. One that will go down as comparable to Walter Cronkite’s TV newscasts during World War II,  the 2000 presidential election coverage online, CNN.com’s iReport and Janus Krum’s picture of the U.S. Airways plane crash in the Hudson River. Last night [...]

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Facebook send button makes a lot of sense

May 2, 2011

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TweetShare              Facebook bombed with community pages. They have to be the worst and most pointless feature the social juggernaut has added in its time on top. No one uses them and they were obviously created by a bunch of IT guys and gals who thought they knew what users [...]

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Pharma brands should take Facebook changes in moderation

April 21, 2011

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TweetShare                      You may have heard the buzz already, but earlier this month, word leaked at the DTC national convention that sometime this summer Facebook is going to take away the ability for regulated industries – specifically pharma – to turn off comments on Facebook fan [...]

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Top two nominees for Best Quote in a Supporting Social Media Role

February 20, 2011

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TweetShareThe Academy Awards are just a week away…which means Maggie and I have spent the last couple of weeks catching up on all the movies nominated for best picture so we’ll actually have something to talk about when we watch the Oscars being handed out. Most recently, we checked out The Social Network and The [...]

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