Tag Archives: Google

Groupon invested in hype, not customers

November 12, 2012

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Tweet  Somewhere, someone at Google was smiling last week as Groupon’s stock fell 30 percent to it’s lowest price since IPO — below $3. But it only takes a quick review of Groupon’s business model to make you scratch your head and wonder what that someone smiling was thinking when Google offered to buy Groupon [...]

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How are you advising clients on Google+?

January 23, 2012

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Tweet    I’m not the biggest fan of Google+. At least, I haven’t been. Too many brands don’t know the fundamentals of Facebook, Twitter, blogs, PR, strategy, on and on, for me to recommend adding another social network to the mix. Too many people have tried to exploit those not sure where G+ should fall [...]

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Case study: Herbal Essences and Spotify

December 13, 2011

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Tweet  I don’t do case studies that often on this blog. Especially when they involve relatively new social platforms. After all, I’m still not sold on Google+, regularly make fun of Quora and am proud that I never bought stock in any of y’all on Empire Avenue. Pinterest…I’m willing to listen. But I don’t have [...]

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Why I’m ok with top 10 lists

February 23, 2011

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TweetLet’s play a word association game. I’ll say something and then you say the first word/phrase that comes to mind. Sound good? Ok, here goes. David Letterman. Ok, so what did you say? I’m guessing the top three answers in this incredibly unscientific poll were Top 10 list, Paul Schaffer and Late Show. Am I [...]

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