Justin Case You Were Wondering

Tweet  Somewhere, someone at Google was smiling last week as Groupon’s stock fell 30 percent to it’s lowest price since IPO — below $3. But it only takes a quick review of Groupon’s business model to make you scratch your head and wonder what that someone smiling was thinking when Google offered to buy Groupon [...]

At this point, I think it’s official. The conversation about the Groupon Super Bowl ads has actually passed the amount of conversation about the game itself. One week later, Packers and Steelers fans are still talking about the game. But everyone else is talking about Groupon. You want to know why? Because in the social deals Super Bowl, Groupon is the only team qualified to take the field.

This week on PR 2.0 Chat TV, Heather and I dove into Kenneth Cole, Groupon and when PR.marketing cross the line and try to be too opportunistic. Kenneth Cole was just being an egotistical idiot. Or trying to be clever and it didn’t work. But I think Groupon broke that old rule my parents always told me when I was growing up — Be yourself.