Justin Case You Were Wondering

What do you want your brand to stand for? That’s the first question I would ask Etsy’s PR team if I had the chance to talk with them about the best way to handle the “hate cards” issue — it’s not a PR crisis at this point — with which they are faced. If you aren’t familiar with the controversy, Shel Holtz offers a thorough explanation in this recent post. Shel tells the story of Jonathan Mast, a friend of ours, in his post and how Jonathan has tried to get Etsy to remove cards being sold on its site that appear to make fun of down syndrome — Jonathan’s daughter has DS. Since Shel wrote the post, a new set of cards congratulating women for being raped have been posted for sale.