Justin Case You Were Wondering

TweetShare  Last week at this time I knew nothing about SOPA. Nothing. When my #pr20chat co-host Heather Whaling mentioned it to me as a topic for our chat, I believe I replied: “Oh yeah, SOPA. I like those after I eat Mexican food.” Get it? SOPA. Sopapillas. Yeah, I know. At least you don’t have [...]

TweetShare  Write a book. Have it published. That would be at the top of my professional bucket list. It’s been a dream of mine for a while. I go back and forth between nonfiction and fiction. I’d love to write about corporate cultures. I find it fascinating how little attention companies pay to them and [...]

TweetShare  Remember those group projects we had to do in college. It was always a group of four. You, one classmate who was fairly reliable, one who thought that everything she said turned to gold, and some dude who signed up for the class specifically because he knew the final was a group project and [...]

TweetShare                          Let me start off by saying that I’m biased. Very biased. When it comes to internal communications that is. I’m a huge advocate of it. And I think it’s the red-headed stepchild (no offense to my red-headed friends) of corporate communications. That [...]

TweetShare                        This is the first in a week-long series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. A good brainstorm, strategy, blog post always starts with data. Research [...]

TweetShare                This is the fourth post in an in-depth series on selling in the communications consulting world. Sometimes your read someone else’s words and they just make sense to you. For me, this afternoon, those words were: “I am no better than anyone else and only as smart [...]

At this point, I think it’s official. The conversation about the Groupon Super Bowl ads has actually passed the amount of conversation about the game itself. One week later, Packers and Steelers fans are still talking about the game. But everyone else is talking about Groupon. You want to know why? Because in the social deals Super Bowl, Groupon is the only team qualified to take the field.

This week on PR 2.0 Chat TV, Heather and I dove into Kenneth Cole, Groupon and when PR.marketing cross the line and try to be too opportunistic. Kenneth Cole was just being an egotistical idiot. Or trying to be clever and it didn’t work. But I think Groupon broke that old rule my parents always told me when I was growing up — Be yourself.

Chuck Hemann is VP of digital strategy and analytics at Ogilvy. He blogs at Analytics is King and has recently shown a significant passion for the influencer conversation — specifically how PR pros are going about researching, identifying and conducting outreach to influencers.

Trying to get on a schedule with PR 2.0 Chat TV where we film every Wednesday and publish Thursdays or Fridays, fyi. This week’s topic came from a MarketingProfs article highlighting that only 12 percent of brands believe they are using social media effectively. Heather and I thought that stat was fascinating, considering the increased investment corporations continue to make in strategy and tactics involving social media.

Heather and I are very excited to bring you the first episode of PR 2.0 Chat TV. It’s been a long time coming. We had to figure out how the heck we were going to be able to record our Skype calls, find time to record them, then I screwed up the lighting in my office, yada yada (insert other user error). But we finally made it and are hoping you’ll help us make the show better as we move along.