Justin Case You Were Wondering

TweetShare                            I’m quitting influence. Like people quit smoking or drinking. Because I have a problem. And I don’t think I’m the only one. Actually, I’m not going to quit using the word influence entirely. But I do plan to cut back. If [...]

TweetShare                This is the fourth post in an in-depth series on selling in the communications consulting world. Sometimes your read someone else’s words and they just make sense to you. For me, this afternoon, those words were: “I am no better than anyone else and only as smart [...]

TweetShare                      This is the third post in an in-depth series on selling in the communications consulting world. I’ve  been thinking about opportunity cost lately. And by thinking about it, I mean looking the term up. Because I only halfway know what it means. You’re talking [...]

TweetShare                  This guest post by Valerie Simon is part of an in-depth series on selling in the communications consulting world. Robert Louis Stevenson once said, “Everyone lives by selling something,” but I think most people have a fairly similar reaction to Justin when they hear the term [...]

TweetShare                    This is the first part of an in-depth series on selling in the communications consulting world. Some people won’t like this post. They’ll say it’s not something to talk about with potential “competitors.” Or that they don’t want to give away their “secret sauce.” But [...]

You can almost guarantee it with the same certainty you can say the sun will come out tomorrow. Start discussing crisis/issues management with a group of corporate communicators and someone is going to ask, sooner or later: “How do you know when to respond to a complaint about your brand?”