Justin Case You Were Wondering

TweetShare    A few years ago at a leadership conference, I heard a story that has stuck with me to this day. The story went a little something like this… I don’t remember the name of the guy who told the story. What I do remember is that before he was a professional speaker, he [...]

TweetShare                            I’m quitting influence. Like people quit smoking or drinking. Because I have a problem. And I don’t think I’m the only one. Actually, I’m not going to quit using the word influence entirely. But I do plan to cut back. If [...]

TweetShare                    I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a communicator tries to make sense of the [...]

TweetShare                        I’ve been hard on Klout. Maybe too hard. But as a communications professional, I’m worried about our industry. And I think I have reason to be. As my friend Gini Dietrich calls out in the title of her award-winning blog – Spin Sucks. [...]

TweetShare                      Nails scratching across a chalkboard. Major league hitters that don’t protect the plate with two strikes. My sister watching the movie Grease every day for a whole year (that one’s for you, sis). We’ve all got our pet peeves. Those are some of mine [...]

TweetShare              Can you get me on Oprah? We’re looking for someone to get us in the Wall Street Journal. I see our brand on the front page of USA Today, The New York Times and The Washington Post. We could get The Huffington Post and Mashable with this story, [...]

TweetShareInfluence is a hot topic at SXSW. Imagine that. And Klout CEO Joe Fernandez was talking about it in the blogger lounge yesterday. Here’s what he had to say:   I caught up with Joe after the interview and had a chance to chat with him briefly. He made a couple of key points: Klout [...]

TweetShare                          Have you ever changed someone else’s mind? How did you do it? How long did it take you? What finally worked in the end? Changing someone’s mind is like having sex in the ninth grade. A lot of people talk about it [...]

TweetShareRecently I was at a social media marketing conference. The final speaker of the day was the owner of a local business. He gave a great presentation. The passion for social media and his work was obvious. He talked about the culture of the company, how they value customer service and how they listen via [...]

Influence is one of those raise-your-hand topics. As in, when you mention it online or offline, every person raises his/her hand because everyone has an opinion. That’s not a bad thing. The first time I heard someone mention influence, it was about as clear to me as William Shakespeare was the first time I read it. But once you’ve be’d, not be’d, done some research on the topic and developed a better understanding, how do you explain influence to a person who has never had a reason to understand it — a person like your client’s CMO?

Chuck Hemann is VP of digital strategy and analytics at Ogilvy. He blogs at Analytics is King and has recently shown a significant passion for the influencer conversation — specifically how PR pros are going about researching, identifying and conducting outreach to influencers.