Justin Case You Were Wondering

TweetShare  When Facebook speaks, people listen. So when Zuckerberg and team announced Timeline for brands last week, everyone tuned in…and then quickly went and wrote a post or tweeted about the most important takeaways. Everybody is looking to break the story first. And I thought I had left my journalism days behind in college. There’s [...]

TweetShare  When I was six, my brother took me to Game 6 of the World Series at Royals Stadium. I don’t remember much of the game, but I remember the 9th inning. I remember the missed call by Don Denkinger that left Jorge Orta standing safe at first. I remember Dane Iorg’s bloop single. I [...]

TweetShare  Have you ever complained about a company via social media? Maybe your Starbucks barista messed up your drink…again. Or maybe your cell phone keeps missing calls…yes, of course you pulled the battery. Now imagine that the company called your company and complained about your negative tweet. How would you react? If you said you’d [...]

TweetShare    What really happened here? I guess that’s where you have to start right? As a PR pro, it’s always vitally important to know what you’re dealing with. And unless you’ve been living under a rock the last few days, you probably know a lot about the sexual assault charges against former Penn State [...]

TweetShare                  What happens when we die? It’s one of the oldest, and most debated, questions in the book. Which is why it seems just a tad bit ironic that as prevalent as the Internet has been for the last 15-plus years, people are just now starting to [...]

At this point, I think it’s official. The conversation about the Groupon Super Bowl ads has actually passed the amount of conversation about the game itself. One week later, Packers and Steelers fans are still talking about the game. But everyone else is talking about Groupon. You want to know why? Because in the social deals Super Bowl, Groupon is the only team qualified to take the field.

People often use the terms crisis and issues differently. Crisis seems to denote something huge, like a CEO having a heart attack or a life-threatening natural disaster. Issues, on the other hand, are much more common. An online customer complaint over the weekend during off hours or a competitor trying to sell their brand on your Facebook page.

Since President Obama gave his state of the union address yesterday, I thought it might be interesting to look at the social state of the union and reflect on how far we’ve come with the integration of social media into the business world and how far we still have to go.

We all know how important listening is these days, right? I don’t think I have to explain the value of monitoring the Web for brand mentions, the opportunity behind direct-to-consumer conversations or what can happen if you don’t have a listening system in place. We’re to the point now where people/companies are really trying to better define their listening system based on specific needs. Part of that is keeping track of evolutions that change the listening game. And there’s a potentially huge one coming in the next few months.

When is honesty not the best policy? How about when it costs you your job. Enter Glen Busch, the former director of the Chicago chapter of Coats for Kids, who was fired earlier this week for comments he made on his personal Facebook page about the deadly Arizona shootings involving Congresswoman Gabrielle Gifford.

Heather and I are very excited to bring you the first episode of PR 2.0 Chat TV. It’s been a long time coming. We had to figure out how the heck we were going to be able to record our Skype calls, find time to record them, then I screwed up the lighting in my office, yada yada (insert other user error). But we finally made it and are hoping you’ll help us make the show better as we move along.