Justin Case You Were Wondering

Share                       The “Is it ok for PR to pay bloggers” debate took an interesting turn earlier this month at EVO Conference. Actually, it didn’t really take a turn at all. From what I gather (I wasn’t there, so getting it all secondhand), one of [...]

Share                         This is the first in a week-long series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. A good brainstorm, strategy, blog post always starts with data. [...]

Last month, when we were all starting to check out for the holidays, Twitter launched a new online form allowing users to purchase promoted tweets and trending topics. Up until that point, Twitter had been testing these avenues under pressure — sort of, but they haven’t made any money for four-plus year anyway. But this development signified Twitter belief in this paid media option as a tangible business model. And then the rains came.