Justin Case You Were Wondering

TweetShareInfluence is a hot topic at SXSW. Imagine that. And Klout CEO Joe Fernandez was talking about it in the blogger lounge yesterday. Here’s what he had to say:   I caught up with Joe after the interview and had a chance to chat with him briefly. He made a couple of key points: Klout [...]

TweetShareRecently I was at a social media marketing conference. The final speaker of the day was the owner of a local business. He gave a great presentation. The passion for social media and his work was obvious. He talked about the culture of the company, how they value customer service and how they listen via [...]

Klout scares me…a lot. But not because of the tool itself. No, I’m much more scared of the lazy PR and marketing pros who are looking for an easy way out when it comes to tracking influence; one number they can search within less than five minutes, use to prioritize an outreach list and call it a day. You can’t measure the impact of PR/Marketing efforts with one or two numbers. You couldn’t do it (accurately) with impressions and you can’t do it with Klout score either. Both numbers are just one piece of the puzzle, one chapter in the story.