But no matter how much you have practiced, when a serious issue strikes, it’s easy to forget what you’ve learned and even panic just a little. That’s why I wanted to share with you the four R’s – the other part of Betsey’s limeade equation that walks you through what you actually need to do strategically and tactically in a crisis situation.
Tag Archives: limeade
Crisis communications in-depth: Success is all about the limeade
January 30, 2011
It used to be you’d say limeade and I’d think of the local Sonic. And not a regular limeade, but one of those cherry limeades with extra cherry flavor and two maraschino cherries on the top. Mmm, so good. But our #FHKC office GM, Betsey Solberg, changed all that this week. Here’s what happened.
February 4, 2011
2 Comments