Justin Case You Were Wondering

TweetShare  Let me ask you a question. Say you wake up on a Saturday morning and your spouse asks you to go pick some things up at the grocery store. He/she makes a long list of all the things you need and then sends you on your way. When you get to the store, you [...]

TweetShare                      This is the third post in an in-depth series on selling in the communications consulting world. I’ve  been thinking about opportunity cost lately. And by thinking about it, I mean looking the term up. Because I only halfway know what it means. You’re talking [...]

TweetShare                    This is the first part of an in-depth series on selling in the communications consulting world. Some people won’t like this post. They’ll say it’s not something to talk about with potential “competitors.” Or that they don’t want to give away their “secret sauce.” But [...]