Since President Obama gave his state of the union address yesterday, I thought it might be interesting to look at the social state of the union and reflect on how far we’ve come with the integration of social media into the business world and how far we still have to go.
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Social state of the union
Filed Under: Issues management, Marketing, Measurement, Public relations, Social media Tagged With: #SOTU, BP, community, community building, crisis communications, customer journey, Dominos, eMarketer, IMC, integrated marketing communications, investment, issues management, marketing funnel, measurement, Obama, policy, President Obama, sales funnel, social media, social media measurment, state of the union, WOM, word of mouth