I’m starting to see a change in marketing mentality. Are you seeing it? It’s happening slowly — change is never a quick thing — but it’s popping up here and there. Part of it is an increased adoption of the IMC mentality. And understanding that the consumer only sees one brand position from his/her perspective so the company needs to be united on all fronts internally. That’s an extremely important business culture change that is moving at glacier speed, but at least it’s moving and we’re starting to see more and more clients nod heads when we talk about an integrated approach.