Justin Case You Were Wondering

TweetShare  Remember those group projects we had to do in college. It was always a group of four. You, one classmate who was fairly reliable, one who thought that everything she said turned to gold, and some dude who signed up for the class specifically because he knew the final was a group project and [...]

TweetShare                          Let me start off by saying that I’m biased. Very biased. When it comes to internal communications that is. I’m a huge advocate of it. And I think it’s the red-headed stepchild (no offense to my red-headed friends) of corporate communications. That [...]

TweetShare            There are several Twitter mysteries out there — Who are these egg people that tweet spam at us? Why does Twitter search only show results for two or three days prior? How am I all of a sudden not following someone one day that I had been following for [...]

This week on PR 2.0 Chat TV, Heather and I dove into Kenneth Cole, Groupon and when PR.marketing cross the line and try to be too opportunistic. Kenneth Cole was just being an egotistical idiot. Or trying to be clever and it didn’t work. But I think Groupon broke that old rule my parents always told me when I was growing up — Be yourself.

Chuck Hemann is VP of digital strategy and analytics at Ogilvy. He blogs at Analytics is King and has recently shown a significant passion for the influencer conversation — specifically how PR pros are going about researching, identifying and conducting outreach to influencers.

Trying to get on a schedule with PR 2.0 Chat TV where we film every Wednesday and publish Thursdays or Fridays, fyi. This week’s topic came from a MarketingProfs article highlighting that only 12 percent of brands believe they are using social media effectively. Heather and I thought that stat was fascinating, considering the increased investment corporations continue to make in strategy and tactics involving social media.

Heather and I are very excited to bring you the first episode of PR 2.0 Chat TV. It’s been a long time coming. We had to figure out how the heck we were going to be able to record our Skype calls, find time to record them, then I screwed up the lighting in my office, yada yada (insert other user error). But we finally made it and are hoping you’ll help us make the show better as we move along.