Justin Case You Were Wondering

TweetShare  I used to make a lot of mistakes when it came to strategic planning. Well, actually, I used to not even know how to plan. Or what the heck a strategy was. So there was that. But once someone helped me figure that out, I still used to do a lot of little things [...]

TweetShare                      I get a lot of my ideas for blog posts from research and companies don’t pay enough attention to the data before they launch campaigns. So Data Deep Dive was born…a weekly look inside the numbers as a communicator tries to make sense of [...]

TweetShare                        This is the first in a week-long series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. A good brainstorm, strategy, blog post always starts with data. Research [...]

But no matter how much you have practiced, when a serious issue strikes, it’s easy to forget what you’ve learned and even panic just a little. That’s why I wanted to share with you the four R’s – the other part of Betsey’s limeade equation that walks you through what you actually need to do strategically and tactically in a crisis situation.