Justin Case You Were Wondering

TweetShare                      I was lucky enough to sit on a social media panel yesterday at the NAIA national convention in Kansas City. One of the questions was, “How do you sell social media to your boss? What’s your strategy?” Here are some of the main points [...]

TweetShare                This is the fourth post in an in-depth series on selling in the communications consulting world. Sometimes your read someone else’s words and they just make sense to you. For me, this afternoon, those words were: “I am no better than anyone else and only as smart [...]

TweetShare                      This is the third post in an in-depth series on selling in the communications consulting world. I’ve  been thinking about opportunity cost lately. And by thinking about it, I mean looking the term up. Because I only halfway know what it means. You’re talking [...]

TweetShare                  This guest post by Valerie Simon is part of an in-depth series on selling in the communications consulting world. Robert Louis Stevenson once said, “Everyone lives by selling something,” but I think most people have a fairly similar reaction to Justin when they hear the term [...]

TweetShare                    This is the first part of an in-depth series on selling in the communications consulting world. Some people won’t like this post. They’ll say it’s not something to talk about with potential “competitors.” Or that they don’t want to give away their “secret sauce.” But [...]