Tag Archives: selling in-depth

Should we ask prospects how they prefer to be pitched?

April 8, 2011

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TweetShare                This is the fourth post in an in-depth series on selling in the communications consulting world. Sometimes your read someone else’s words and they just make sense to you. For me, this afternoon, those words were: “I am no better than anyone else and only as smart [...]

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The opportunity cost of investing in new business

April 5, 2011

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TweetShare                      This is the third post in an in-depth series on selling in the communications consulting world. I’ve  been thinking about opportunity cost lately. And by thinking about it, I mean looking the term up. Because I only halfway know what it means. You’re talking [...]

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Guest post: Selling doesn’t have to be a dirty word

March 30, 2011

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TweetShare                  This guest post by Valerie Simon is part of an in-depth series on selling in the communications consulting world. Robert Louis Stevenson once said, “Everyone lives by selling something,” but I think most people have a fairly similar reaction to Justin when they hear the term [...]

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We all have to sell…What works for you?

March 28, 2011

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TweetShare                    This is the first part of an in-depth series on selling in the communications consulting world. Some people won’t like this post. They’ll say it’s not something to talk about with potential “competitors.” Or that they don’t want to give away their “secret sauce.” But [...]

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