Justin Case You Were Wondering

TweetShare  When Facebook speaks, people listen. So when Zuckerberg and team announced Timeline for brands last week, everyone tuned in…and then quickly went and wrote a post or tweeted about the most important takeaways. Everybody is looking to break the story first. And I thought I had left my journalism days behind in college. There’s [...]

TweetShare  I’m ditching my motto this year. It’s a motto I’ve believed in for a long time. But I don’t believe it anymore. There is always someone willing to work harder than you. Someone who isn’t taking breaks. Someone who will do whatever it takes to succeed. Be that someone. Let me clarify. I do [...]

TweetShare      What did you think when you saw this cartoon? Did you laugh? Did you think it was sad? Did you think it was a bit off because really, we do all of these things with a smartphone and not a computer. I had all of those thoughts. But in the end, I [...]

TweetShare  You remember the Dewey Decimal System, right? Well, if you’re over the age of 25, you probably do. You know, that card catalog. In the library. Some might call it the original search engine. We used it to help us find the books we were looking for. Before there was “the Google” and “the [...]

At this point, I think it’s official. The conversation about the Groupon Super Bowl ads has actually passed the amount of conversation about the game itself. One week later, Packers and Steelers fans are still talking about the game. But everyone else is talking about Groupon. You want to know why? Because in the social deals Super Bowl, Groupon is the only team qualified to take the field.

What do you want your brand to stand for? That’s the first question I would ask Etsy’s PR team if I had the chance to talk with them about the best way to handle the “hate cards” issue — it’s not a PR crisis at this point — with which they are faced. If you aren’t familiar with the controversy, Shel Holtz offers a thorough explanation in this recent post. Shel tells the story of Jonathan Mast, a friend of ours, in his post and how Jonathan has tried to get Etsy to remove cards being sold on its site that appear to make fun of down syndrome — Jonathan’s daughter has DS. Since Shel wrote the post, a new set of cards congratulating women for being raped have been posted for sale.