Justin Case You Were Wondering

TweetShare                    This is the sixth in an in-depth series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. It’s easy to condemn the skeptics and say companies should be doing this [...]

We all know how important listening is these days, right? I don’t think I have to explain the value of monitoring the Web for brand mentions, the opportunity behind direct-to-consumer conversations or what can happen if you don’t have a listening system in place. We’re to the point now where people/companies are really trying to better define their listening system based on specific needs. Part of that is keeping track of evolutions that change the listening game. And there’s a potentially huge one coming in the next few months.

When is honesty not the best policy? How about when it costs you your job. Enter Glen Busch, the former director of the Chicago chapter of Coats for Kids, who was fired earlier this week for comments he made on his personal Facebook page about the deadly Arizona shootings involving Congresswoman Gabrielle Gifford.

What do you want your brand to stand for? That’s the first question I would ask Etsy’s PR team if I had the chance to talk with them about the best way to handle the “hate cards” issue — it’s not a PR crisis at this point — with which they are faced. If you aren’t familiar with the controversy, Shel Holtz offers a thorough explanation in this recent post. Shel tells the story of Jonathan Mast, a friend of ours, in his post and how Jonathan has tried to get Etsy to remove cards being sold on its site that appear to make fun of down syndrome — Jonathan’s daughter has DS. Since Shel wrote the post, a new set of cards congratulating women for being raped have been posted for sale.