TweetShare Every summer, I promise myself that I’ll plan better. And every summer, the SXSW Interactive PanelPicker deadline sneaks up on me like Chopper snuck up on Gordie LaChance in Stand By Me. This summer’s deadline is this Friday (July 20) at midnight. If you’re having an “Oh, crap” moment as you read this and [...]
Tag Archives: SXSW
5 from South By: I’m on Twitter and LinkedIn…Why won’t you hire me?
March 25, 2012
TweetShare Usually when we talk about social media on this blog, we’re talking about how brands use the tools to connect with customers. But at SXSW, my Fleishman-Hillard teammates and I got to talk with Social Media Club about using these tools for a different reason — to [...]
5 from South By: Shrink It and Pink It…Designing Experiences for Women
March 20, 2012
TweetShare 5 from South By is a series of five blog posts covering some of the most interesting news and trends from South By Southwest Interactive conference in Austin, Texas, earlier this month. Ok, I know what you’re thinking. Let’s get it out of the way right from the start. No, this was not a [...]
5 from South By: Ambient social networking, a Highlight of SXSW
March 18, 2012
TweetShare 5 from South By is a series of five blog posts covering some of the most interesting news and trends from South By Southwest Interactive conference in Austin, Texas, earlier this month. Today’s post is a guest entry my FH colleague, Steve Bauer, wrote while at SXSW — Steve was talking up the new [...]
5 from South By: The Social Media ROI question
March 16, 2012
TweetShare Most South By Southwest panels are standing room only and this one was no different. The moderator asked questions about the next big thing in social media, the panelists provided their two cents and the attendees nodded their heads. It was a good discussion, one worth rolling out of bed early on a Sunday [...]
5 from South By: The Complexity Curve…How to Design for Simplicity
March 14, 2012
TweetShare Steve Jobs once said that Apple doesn’t invest in market research. They invest in people who know how to make products that customers want and need. Example – the iPod. It wasn’t the first digital music player. And it wasn’t the digital music player that could do the most. Microsoft’s Zune had about [...]
At SXSW Organizers Really Do Listen…
March 9, 2012
TweetShare The following is a guest post by my Fleishman-Hillard colleague Beth Ward. Beth is an HR recruiter — or as I like to call her, a people guru. And this is a session you won’t want to miss. It is almost formulaic. Organize a conference, find a functional venue, bring in speakers, present [...]
Sharing my professional bucket list
December 1, 2011
TweetShare Write a book. Have it published. That would be at the top of my professional bucket list. It’s been a dream of mine for a while. I go back and forth between nonfiction and fiction. I’d love to write about corporate cultures. I find it fascinating how little attention companies pay to them and [...]
10 reminders about 2012 SXSW panels
July 14, 2011
TweetShare UPDATE: Based on Andrew’s comment and questions from several others, I asked SXSW to clarify how complete panels had to be by the initial deadline, which has now been extended to Sunday, July 17 at midnight. Here is my e-mail exchange with SXSW. Hope it helps. ME: [...]
Flash or fundamentals?
July 1, 2011
TweetShare I heard a great line today. Sometimes the steak needs a little sizzle. I like that. And it was appropriate because of a question I’ve been asking myself a lot lately. Let me tell you the story. Last week a few FH friends who went to [...]
Video: Joe Fernandez talks Klout at SXSW
March 14, 2011
TweetShareInfluence is a hot topic at SXSW. Imagine that. And Klout CEO Joe Fernandez was talking about it in the blogger lounge yesterday. Here’s what he had to say: I caught up with Joe after the interview and had a chance to chat with him briefly. He made a couple of key points: Klout [...]
July 18, 2012
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