TV commercials – Justin Case You Were Wondering

Home
About Justin
#pr20chat
Need a speaker?

What does a guaranteed impression actually guarantee?

February 7, 2011 By Justin Goldsborough 20 Comments

I’m sick of hearing about guaranteed impressions. Scratch that. I’m sick of hearing about guaranteed impressions as a stand-alone success metric for marketing campaign evaluations. Know what I mean?

Filed Under: Integrated marketing communications, Marketing, Measurement, Public relations, Social media Tagged With: ads, CMO, display ads, DVR, guaranteed impressions, impressions, integrated marketing communications, marketing, measurement, PR, Public relations, radio, social media, social media measurement, TV commercials

follow:
Become my Facebook friend
Connect with me
RSS
Tweet with me
Subscribe to my YouTube Channel

Connect With Me

Blogroll