Recent Posts

5 people you have to meet at SXSW this week

Mar 08, 13 5 people you have to meet at SXSW this week

Posted by in Recent Posts, SXSW

SXSW is an incredible experience. But it can be a bit overwhelming at times. However, if you focus on meeting the five people below you’ll leave Austin with: Several new friends Renewed sense of direction Smartphone with full battery Colored bracelet collection that would make any 5-year-old jealous Full, potentially queasy...

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A Cancer Story: Rob’s Mom

Mar 06, 13 A Cancer Story: Rob’s Mom

Posted by in LLS, Recent Posts

I am honored to be a 2013 candidate for the Leukemia Lymphoma Society Man/Woman of the Year campaign. Each year, 25-30 individuals dedicate 10 weeks (March 7-May 23 this year) to reach out to their community and raise more than $500,000 for the Leukemia and Lymphoma Society (LLS). I will be sharing a cancer story each week of the...

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Predicting the next big thing at SXSW

Mar 03, 13 Predicting the next big thing at SXSW

Posted by in Recent Posts

SXSW is known for launching the “next big thing.” In 2007, it was Twitter. Foursquare was 2009. Pinterest was one of the hottest  topics in 2012. So what’s it going to be this year? What’s the new tech tool or social network everyone in Austin will be talking about in between conversations about Shiner Bock...

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Is Corporate America finally ready for content marketing?

Feb 18, 13 Is Corporate America finally ready for content marketing?

Posted by in content marketing, Recent Posts

When I interviewed for my first job, I had this line I always used when I really wanted to leave a lasting impression. Probably sounded way better to me than anyone else, but here it goes: It used to be that communicators just had to know how to write. Now we have to be storytellers. The industry is changing and the ones who survive...

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Do customers find brands that listen and respond intrusive?

Feb 13, 13 Do customers find brands that listen and respond intrusive?

Posted by in Customer Service, Recent Posts

There’s been a lot of talk lately about what type of service customers expect from brands, especially when it comes to social media. After pouring through it, one conclusion comes to the surface…the answer all depends on what research you’re talking about and to whom you’re talking. Because for every study...

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Numbers don’t lie: Engaged employees help brands win

Feb 07, 13 Numbers don’t lie: Engaged employees help brands win

Posted by in Public relations, Recent Posts

Employee communications is like that used Honda Civic you had in high school. It already had 100,000 miles on it, so you drove it hard, didn’t worry too much about timely oil changes, and car washes…what would have been the point? You wanted a new car like your friend Connie Damico. So instead of putting money into your...

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