Share Sooner than you think, anyone who has $500,000 lying around will be able to take a commercial trip to Mars. Can you imagine that? As my friend Eric Morgensten hinted at…I wonder what the in-flight drinks will cost. No, this is not a post about space travel. But yes, you would had to have [...]
May 10, 2012
The difference between winning and losing: Part 1
Share This is part one of a three-part series exploring the mental and cultural aspects behind winning and losing. Starting off with a Royals example. I know, you’re shocked. It’s the first week of the season, and new Royals closer Jonathon Broxton steps to the mound in the bottom of the 12th inning, trying to [...]
May 7, 2012
Mom 2.0 Summit: Brands should expect to pay bloggers for content
Share Heading back from Mom 2.0 Summit in Miami right now. No, I didn’t get my picture taken at A1A Beachfront Ave. It’s unfortunate, but life goes on. I was working the conference for a client, so I didn’t attend many of the sessions. But I did have time to catch one on the ROI [...]
April 28, 2012
Southwest’s secret to dominating the airline industry…common sense
Share So the other day I’m flying this airline with a group of colleagues for a business trip. It doesn’t really mater which airline. I’ll just say that it wasn’t Southwest. But you would have been able to guess that after reading the next few paragraphs. Here are a few of the things that happened [...]
April 22, 2012
I don’t want our child to be best friends with Siri
Share About six months ago, Maggie and I walked into our neighborhood Apple Store. She needed a new MacBook for her business and it was right by the Roasterie, so I obliged. For those of you reading this who don’t know Roasterie, think of the best coffee you’ve ever had and imagine it was [...]
April 20, 2012
Manager stories
Share This collection of stories is a follow-up to this week’s #pr20chat, which covered the topic of people management — managing direct reports, managing peer-to-peer and managing up. First story I am not the most confident person in the world. Second-guessing and I have become good friends during my professional career, even though it’s a [...]
April 17, 2012
Why are we obsessed with adults in costume?
Share As kids, we were all scared of certain things. The dark. Brussel sprouts. Monsters. As adults, we are all scared of certain things. Caffeine-free anything. Brussel sprouts. Tax day. But that’s the best part about today. Even if you’re scrambling to get that last-minute return done before midnight tonight, after today we won’t have [...]
April 12, 2012
The next big thing in social media
Share Want to know what it is? The answer might surprise you.
April 9, 2012
Perspective
Share Today was just like any other Monday. Until it wasn’t. I got into work early for my first of many meetings and began asking myself how I was actually going to get any work done today while in so many meetings. Then I procrastinated starting any of that work so I could go make [...]
April 5, 2012
Opening Day memories
Share The first Royals game I remember was Game 6 of the 1985 World Series. I was 6. And I only remember the 9th inning. The bad call by Denkinger. The bloop double by Iorg. The comeback win in the 9th. How could I not be a Royals fan after that? The thing is…the Royals [...]
April 1, 2012
My love/hate relationship with Whole Foods
Share If you haven’t stood in the checkout line at Whole Foods when they finish ringing you up, then you haven’t felt my pain. Three bags worth of gorceries for the low, low price of $125. Talk about a sucker punch. Someone at least could have told me what was coming. I might have flexed [...]
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About Justin
I'm a PR pro and digital strategist, #pr20chat co-host, diehard Royals fan, Irish Setter dad, Bon Jovi follower. Would you like to work with me? Do you need a speaker? Just want to talk technology or social media? Contact me.
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Justin and Fleishman-Hillard
Justin Goldsborough is a digital strategist at Fleishman Hillard. Opinions shared here on my personal blog are my own. Contact me here.
May 16, 2012
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