If you’ve been to a conference that Holly was at, you’ve probably met her before…at least on Twitter. Holly is a live-tweeting machine at conferences, which makes her a wealth of thought leadership and trendspotting. In her spare time, Holly...
read moreMany people dabble in video. We do a talking head video here or an interview series there. But Ramsey Mohsen is one of the few video bloggers I know. At least who I can think of right now. And he’s really good at it. How good? Well, his video blog...
read moreHave you ever been to Toronto? What was your favorite thing you saw? For Maggie and I, it was a tie between the St. Lawrence Market and the NHL Hockey Hall of Fame. But then again, we were just there...
read moreSix months ago I would have told you QR codes were a bunch of BS. See, I’m all about usability and the user experience behind them really bothered me. Three months ago I still...
read moreIntegrated marketing communications (IMC) is one of the most interesting topics in our industry because so many people talk about it but so few companies are actually putting it into practice. IMC is hard. It takes...
read moreThis is the fifth in a series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. When it comes to communications...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
