SXSW Rewind: The Top Ten Twitter TV Stats

Over the next few days, I’ll be sharing some session recaps and learnings from my trip to SXSW last week with 20 of my FH colleagues. This post stemmed from a session by Jenn Deering Davis on how Twitter impacts our TV habits. For a deep dive into all of our SXSW coverage and our BlackBox activation at SXSW, check out http://blackbox.fleishmanhillard.com.

Jenn Deering Davis of Union Metrics shared a variety of interesting stats throughout her presentation on how Twitter is changing the way we watch TV.

10. 1 in 3 Twitter users tweets about TV at some point.

9. 41% of tablet owners and 38% of smartphone owners use their devices while watching TV.

8. Of those who tweet about TV, 76% do it while watching live. It’s a watch with other people thing.

7. Pretty Little Liars saw 25 million tweets in 2012 and garnered more tweets than any other show.

6. 3 out of 10 people watch a show after discovering it via Twitter. Tweets are driving viewing habits.

5. Half of this year’s Super Bowl ads had hashtags.

4. 51% of people tweet about shows to feel more connected to other viewers.

3. TV conversation is expanding beyond Twitter to Tumblr, Facebook, YouTube, and Instagram.

2. 79% of TV viewers visit Facebook while watching.

1. Live tweeting encourages fans to watch shows live—with ads!—though most say they prefer watching programming on demand.