There are a few big lessons in the workplace that for some reason, we never seem to talk about. One is strategic planning. We just expect people to learn strategy. But we don’t formally teach it. Two is selling and people skills. Again, we just cross our fingers and hope our employees pick these up. Or we only hire folks who...
read more10. “How am I supposed to see anything with the sun and all those damn camera flashes in my eyes. Where the hell are my Ray-Bans?” 9. “Hey dude in the hat holding me. Wanna buy me dinner first?” 8. “Of course I didn’t see The Shadow. That movie was in the theaters for like a day.” 7....
read moreYou know when people complain about something over and over again, but never really do anything about it. They just want to complain. Professional sports is a good example. Fans complain about their team but they keep going to the games. Happens all the time. Cable TV is another. It costs too much, but how many people are really...
read moreIt’s almost February. Which, if you’re a college basketball fan, means it’s almost March. And for the next few weeks we’re going to see a lot of big games and a lot of those Bubble Watch graphics on ESPN. You know, the ones where they don’t tell you who the two teams are, but show their numbers side by...
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AIG is in the news again. Before you check your wallet and stress about another financial disaster, the news has little to do with insurance or financial services. Rather, it involves a sequence of events that might change the way you and your clients think. Here are three takeaways from AIG’s wild week. Social responsibility has...
read more“Relationship-building is the single biggest lie being purported right now.” Last week, Adam Kmiec penned the line above while trashing the concept that customers actually want a relationship with a brand via social media. And he was right. Based on the way he defined relationship. But he he also compared the...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
