How much do you know about geocaching? No matter what your answer is, you probably knew more than me when Jake Jacobson invited me to participate in this weekend’s KC Cache Dash — a scavenger hunt combining GPS technology and social media connectivity to pit...
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Two of the questions I hear most frequently from young PR pros are: 1) Should I choose agency or corporate? 2) What are the little things that will hep me advance in my career? Sam is a 23-year-old PR pro who was worked on both the agency side (Fuor in Chicago)...
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We all know people who seem to do awesome work at their job, are involved in every professional organization you’ve ever heard of and still have time to devote to giving back to the community. Nikki Little is one of those people. Oh, and she authors...
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How I met Jason Mollica is a great microcosm for relationship building online or offline. Basically, we hung in many of the same PR circles (#prstudchat and the like), but it was baseball that actually introduced us. Our first conversation was about Carlos...
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If you’re looking for someone who understands the value social media can provide to our work as PR professionals, look no further than Rochelle. She (@RochelleVeturis) and her sisters (@HaleyVeturis, @ChelseyVeturis) have made a name for themselves on Twitter...
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Rebecca Denison is a super-smart digital analyst working for Digitas in Chicago. Her specialty — or at least how I came to know her — is measurement and Tar Heels. Let’s take measurement first. Rebecca has worked with analytics guru Katie Paine and she...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
