Justin Case You Were Wondering

TweetShare  How much do you know about geocaching? No matter what your answer is, you probably knew more than me when Jake Jacobson invited me to participate in this weekend’s KC Cache Dash — a scavenger hunt combining GPS technology and social media connectivity to pit teams against one another in the search for treasure [...]

TweetShare    Two of the questions I hear most frequently from young PR pros are: 1) Should I choose agency or corporate? 2) What are the little things that will hep me advance in my career? Sam is a 23-year-old PR pro who was worked on both the agency side (Fuor in Chicago) and the [...]

TweetShare      We all know people who seem to do awesome work at their job, are involved in every professional organization you’ve ever heard of and still have time to devote to giving back to the community. Nikki Little is one of those people. Oh, and she authors a blog too…one that’s well worth [...]

TweetShare    How I met Jason Mollica is a great microcosm for relationship building online or offline. Basically, we hung in many of the same PR circles (#prstudchat and the like), but it was baseball that actually introduced us. Our first conversation was about Carlos Beltran — currently playing for Jason’s favorite team, The Mets, [...]

TweetShare  If you’re looking for someone who understands the value social media can provide to our work as PR professionals, look no further than Rochelle. She (@RochelleVeturis) and her sisters (@HaleyVeturis, @ChelseyVeturis) have made a name for themselves on Twitter simply by being open to meeting new people and catching their attention with creative hashtags. [...]

TweetShareRebecca Denison is a super-smart digital analyst working for Digitas in Chicago. Her specialty — or at least how I came to know her — is measurement and Tar Heels. Let’s take measurement first. Rebecca has worked with analytics guru Katie Paine and she provides great perspective on the tools and trends companies need to [...]

TweetShare    If you’ve been to a conference that Holly was at, you’ve probably met her before…at least on Twitter. Holly is a live-tweeting machine at conferences, which makes her a wealth of thought leadership and trendspotting. In her spare time, Holly runs her social media consulting company, Neovia Solutions. In this #52CommsMixup video, she [...]

TweetShare    Many people dabble in video. We do a talking head video here or an interview series there. But Ramsey Mohsen is one of the few video bloggers I know. At least who I can think of right now. And he’s really good at it. How good? Well, his video blog chronicling David Beckham’s [...]

TweetShare                      Have you ever been to Toronto? What was your favorite thing you saw? For Maggie and I, it was a tie between the St. Lawrence Market and the NHL Hockey Hall of Fame. But then again, we were just there for a wedding and [...]

TweetShare                          Six months ago I would have told you QR codes were a bunch of BS. See, I’m all about usability and the user experience behind them really bothered me. Three months ago I still wasn’t a fan. But Stephanie Wonderlin and her [...]

TweetShare                  Integrated marketing communications (IMC) is one of the most interesting topics in our industry because so many people talk about it but so few companies are actually putting it into practice. IMC is hard. It takes time. It’s a culture shift of the nth degree. You [...]