Justin Case You Were Wondering

TweetShare  The following is a guest post by Greta Schulz, president and CEO of Schulz Business. Referrals are one of the biggest ways to bring in extra business. This is nothing new. So, why is it that so many businesses don’t put any action into getting them? People like to talk about themselves, and people [...]

TweetShare                   This post originally appeared on Geoff Livingston’s blog here. Geoff is an incredibly thoughtful blogger who supports a variety of important causes. I encourage you to read his work when you have the time.   Close your eyes for a second and lean your head [...]

TweetShareHi, all. Been traveling this week so I’m taking some time away from the blog. But I did write a couple of guest posts, including this one called “A pitch for PR to focus more on earned properties” over at Deirdre’s blog PR 2.0. Would love to hear your thoughts. Here’s a sneak peek: What [...]

TweetShare  The following is a guest post from Dan Farkas in response to the Starbucks video hear round the world last week. After the Starbucks video was posted and a myriad of communicators offered their opinions, Dan, who is a Visiting Instructor at Ohio University, asked his students what they thought. Here’s what they had [...]

TweetShare                  This guest post by Valerie Simon is part of an in-depth series on selling in the communications consulting world. Robert Louis Stevenson once said, “Everyone lives by selling something,” but I think most people have a fairly similar reaction to Justin when they hear the term [...]

As a very health-conscious person who makes smart choices at restaurants, I will never forget the day I decided to check out the nutritionals on my favorite “healthy” meal at Houlihan’s. The Ahi Tuna Salad, with seared tuna, light non-creamy dressing, cashews, banana, and cilantro. To this day, I cannot even speak of the four-digit calorie number and fat content. Maybe now I’ll think twice before making fun of people who order the Caesar salad because they want a healthier option.