The following is a guest post by Greta Schulz, president and CEO of Schulz Business. Referrals are one of the biggest ways to bring in extra business. This is nothing new. So, why is it that so many businesses don’t put any action into getting them? People like to talk...
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This post originally appeared on Geoff Livingston’s blog here. Geoff is an incredibly thoughtful blogger who supports a variety of important causes. I encourage you to read his work when you have the...
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Hi, all. Been traveling this week so I’m taking some time away from the blog. But I did write a couple of guest posts, including this one called “A pitch for PR to focus more on earned properties” over at Deirdre’s blog PR 2.0. Would love to hear your...
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The following is a guest post from Dan Farkas in response to the Starbucks video hear round the world last week. After the Starbucks video was posted and a myriad of communicators offered their opinions, Dan, who is a Visiting Instructor at Ohio University, asked his...
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This guest post by Valerie Simon is part of an in-depth series on selling in the communications consulting world. Robert Louis Stevenson once said, “Everyone lives by selling something,” but I think most people...
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If you work for or with a restaurant or any brand that plays in the foodservice space, you really need to read this post. My next-door office neighbor at FHKC, Melissa Novak, authored the following post for Fleishman-Hillard’s employee portal. Upon reviewing it, I...
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I'm a business communications consultant at Fleishman-Hillard. I used to call myself a PR professional, but I don't use that term anymore because people hear PR and they think only media relations.We do a lot more than that at Fleishman-Hillard Kansas City (FHKC). I specialize in social media, but am trying hard to brush up on my measurement and analytics. Every strategic consulting conversation should start with your business goals and how communications can help you reach them. My motto: "Your brand is what your customers say it is." 
