Justin Case You Were Wondering

TweetShare                    I don’t believe what I just read. I literally had to close the tab, click the link and read it again. Twitter Director of Revenue Adam Bain told Clickz this week that promoted trends have reached the astronomical price of $120,000. And what’s even more [...]

TweetShareThe Academy Awards are just a week away…which means Maggie and I have spent the last couple of weeks catching up on all the movies nominated for best picture so we’ll actually have something to talk about when we watch the Oscars being handed out. Most recently, we checked out The Social Network and The [...]

I’m sick of hearing about guaranteed impressions. Scratch that. I’m sick of hearing about guaranteed impressions as a stand-alone success metric for marketing campaign evaluations. Know what I mean?

Last month, when we were all starting to check out for the holidays, Twitter launched a new online form allowing users to purchase promoted tweets and trending topics. Up until that point, Twitter had been testing these avenues under pressure — sort of, but they haven’t made any money for four-plus year anyway. But this development signified Twitter belief in this paid media option as a tangible business model. And then the rains came.