Justin Case You Were Wondering

TweetShare  There are three goals every client I’ve ever worked with has in common. 1) Drive sales. 2) Raise awareness. 3) Drive traffic to their website. No. 1 can be hard unless your client has ecommerce functionality or a coupon code. No. 2 is easy, but ambiguous — so you reached 100,000 people; how many [...]

TweetShare                        This is the fifth in a series of posts recapping the Blogworld NYC experience. What I learned, who I met, how I’m planning to apply it all to my day job. When it comes to communications pros I would recommend, the list is [...]

TweetShare    There’s a story about a small business that you’ve probably heard. A husband and wife team invest all their hard-earned money to fulfill their dreams and do just enough to get the doors open. Times are tough at first, but they work hard. They always have. And they treat every customer that comes [...]