Justin Case You Were Wondering

TweetShare                  Integrated marketing communications (IMC) is one of the most interesting topics in our industry because so many people talk about it but so few companies are actually putting it into practice. IMC is hard. It takes time. It’s a culture shift of the nth degree. You [...]

TweetShare                          You’ve heard “content is king.” Well, this post is all about why “content is key.” Key to making integrated marketing communications a reality for big brands. Key to helping them ditch the silos and actually approach communications strategically. Key to changing the [...]

TweetShare                  Social media is a not a strategy. It is not a department. It is not a communications discipline. And it is not a type of agency…or at least it shouldn’t be. I don’t know how many times we have to address this topic. I feel like [...]

As a very health-conscious person who makes smart choices at restaurants, I will never forget the day I decided to check out the nutritionals on my favorite “healthy” meal at Houlihan’s. The Ahi Tuna Salad, with seared tuna, light non-creamy dressing, cashews, banana, and cilantro. To this day, I cannot even speak of the four-digit calorie number and fat content. Maybe now I’ll think twice before making fun of people who order the Caesar salad because they want a healthier option.

Since President Obama gave his state of the union address yesterday, I thought it might be interesting to look at the social state of the union and reflect on how far we’ve come with the integration of social media into the business world and how far we still have to go.

I wasn’t going to write about this tonight. I have a friend writing a guest post for next week about the BS misrepresentation of the PR industry The Economist posted last month. And I wanted to write about display ads or promoted tweets. But then, as has been known to happen, a Twitter conversation changed my mind.

One of the beauties of social media is that it gives everyone a voice. We can all learn from perspectives and POV shared by people at all levels. I firmly believe that. But that same beauty can be a detriment because of how easy it is for someone to sound like an expert when they haven’t actually done the work about which they are pontificating.